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Talk: “Attention Disruption Disorder,” UK Campus
October 13, 2016 @ 6:00 pm - 7:30 pm
The Bale Boone Symposium will close with its keynote address “Attention Disruption Disorder” at Whitehall Classroom Building on UK campus on October 13 at 6 pm.
“Michael Rock is founding partner and creative director of 2×4. One of the essential challenges of design is establishing spatial, commercial, conceptual or ideological coherences in the cacophony of contemporary experience. But if each coherence requires a battle for attention, are we winning or losing? Are we making things better or compounding the condition we’re trying to address?”