The Bale Boone Symposium will close with its keynote address “Attention Disruption Disorder” at Whitehall Classroom Building on UK campus on October 13 at 6 pm.
"Michael Rock is founding partner and creative director of 2x4. One of the essential challenges of design is establishing spatial, commercial, conceptual or ideological coherences in the cacophony of contemporary experience. But if each coherence requires a battle for attention, are we winning or losing? Are we making things better or compounding the condition we’re trying to address?"