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Big Lex: "Like the Hulk, but Bluer"

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Lexington Convention & Visitors Bureau’s new big blue brand made news today in Brand New, a newsletter focusing on corporate and brand identity work. “Like the Hulk, But Bluer,” summarizes the mixed reviews from within the industry.

The comment thread ranges from “torn” to “nice” to “forgettable” to “lazy” to a host of questions about why the horse isn’t in motion. “Jonah” says “I couldn’t tell you why, but I love this stuff. It’s bold; it’s a little awkward and it makes it feel a little special against the competition.”

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